Chicago Tribune, December 17, 1997 Wednesday
IT'S TIME TO SAY 'HASTA LA VISTA, BABY!' TO A CERTAIN WELL-WORN PHRASE
By Mark Caro, Tribune Staff Writer
You know that feeling when you hear a phrase so often that you want to throw things through plate-glass windows?
Well, it's baaaaack.
The
movie "Poltergeist II" seems an unlikely source for such a towering
contribution to our popular culture, but its key phrase continues to
haunt us.
"They're baaaaack!" squealed the
little girl played by the late Heather O'Rourke in the 1986 movie about
evil spirits invading a suburban home. Her cry -- the follow-up to her
original "Poltergeist" announcement of "They're heeeere!" -- became the
crux of the movie's marketing campaign.
Eleven years later, the expression doesn't need to come back, because it won't go away.
"They're
ba-a-a-a-ck!" was the headline of Time magazine's Nov. 17 Winners &
Losers column citing Saddam Hussein, Madeleine Albright and others.
"They're baaaaaa-aaaack!" read an Entertainment Weekly Nov. 14 table-of-contents promo for a story about teenage performers.
"She's baaaaaack!" topped a USA Today story on Nov. 7 about "The Little Mermaid."
And
the Oct. 24 Washington Post managed a double play. In one story Joel
Kotkin of the Pepperdine Institute for Public Policy mixed his movie
references: "About 10 or 15 years ago, everybody thought Houston was
dead and buried. And sort of like the Terminator, it's baaack." In
another, sportswriter Leonard Shapiro pronounced, "Keith Olbermann. He's
baaaaaack . . ."
The Tribune hasn't been immune,
either, with five "baaaack" citations in October alone. In fact, the
phrase has turned up more than 100 times in many variations. For those
keeping score, it breaks down to one "baack," 27 "baaack," 28 "baaaack,"
25 "baaaaack," eight "baaaaaack," six "baaaaaaack," three
"baaaaaaaack," one "baaaaaaaaack," one "baaaaaaaaaack" and one
"baaaaaaaaaaaack." There are also several hyphenated versions.
You'd
think the expression's popularity might have died down after more than a
decade, but the opposite seems to be occurring. A computer search
through more than 150 magazines and 75 of the nation's top newspapers
turned up 464 uses of "baaaaaack" in stories through the beginning of
December this year, compared with 415 in 1996, 433 in 1995, 467 in 1994,
342 in 1993 and 295 in 1992.
Too bad Michael
Grais and Mark Victor, the screenwriting team responsible for
"Poltergeist II" and the original "Poltergeist" (with Steven Spielberg),
can't get royalties for their phrase.
"It sure
would have been nice to get a dime or a penny or a buck for every time I
hear it," said Victor, who, like Grais, is a Highland Park High School
graduate. "I hear it all the time. I don't even think about it anymore
because it's so commonplace."
At this point most
people quoting the expression probably couldn't even name its source.
It's one of many film phrases that have worked their way into the
vernacular.
"Show me the money" has played like a
broken record since last winter's release of "Jerry Maguire." Other
heavy-rotation movie quotes have included "Go ahead, make my day" from
Clint Eastwood's 1983 "Sudden Impact," Arnold Schwarzenegger's taunt of
"Hasta la vista, baby!" from 1991's "Terminator 2" -- which a current
Chef Boy-Ar-Dee commercial transformed into "Pasta la vista, baby!" --
and "Phone home" from 1982's "E.T."
Television
shows such as "Saturday Night Live" also have supplied their share of
sayings (such as "Isn't that special?" and "Not!"), and you can thank
the advertising world for "Where's the Beef?" (Wendy's) and "I love you,
man!" (Bud Lite).
Such catch phrases usually have limited shelf lives. When's the last time you heard "Yes I am!" (also Bud Lite)?
But
the "Poltergeist" expression endures. " 'They're baaaaack' somehow
isn't boring people," said Richard Janda, an assistant professor of
linguistics at the University of Chicago, who thought the phrase came
from a "Halloween" movie. "The situation arises a lot when someone comes
back, so you can say, 'They're baaaaack.' I use it. It makes people
laugh."
And it's sure to keep amusing us for years. Not!
Copyright 1997 Chicago Tribune
Chicago Tribune, December 17, 1997 Wednesday
By Mark Caro, Tribune Staff Writer
You know that feeling when you hear a phrase so often that you want to throw things through plate-glass windows?
The movie "Poltergeist II" seems an unlikely source for such a towering contribution to our popular culture, but its key phrase continues to haunt us.
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